As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get…

Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend…

2019 far exceeded my expectations in terms of Python adoption within the SEO community. As we start a new year and I hear more SEO professionals wanting to join in…

Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor?…

Websites change structure, delete pages and often move from one domain to another. Handling redirects correctly is crucial in order to avoid losing rankings and help search engines understand the…

Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal….

One of the most important assessments in any SEO audit is determining what hypertext transfer protocol status codes (or HTTP Status Codes) exist on a website. These codes can become…

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related…

TechSEOBoost is a tech SEO’s paradise: incredibly technical and actionable sessions inspiring innovative approaches and empowering solutions. What was a PPC person doing there!?!?! Usually, if there’s a PPC track,…

Let’s start this out with a bang. Googlebot isn’t what you think. SEO professionals refer to Googlebot with a strange form of reverence reserved in prior generations for all-knowing deities…

It hadn’t occurred to me in quite these terms before, but Google has an algorithm for its Knowledge Graph. I have been tracking the Knowledge Graph API for five years….

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and…

Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO. Technical SEO refers to optimizing your site and site structure…

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in…

Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the…

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although…

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing…

Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands…

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then,…

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…

The travel industry has always been big on content and press since the modern era of travel began in the mid 19th century. Fast forward to the 21st century, and…

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on…

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I…

Mueller questions why SEOs do not publish addresses on their about page. The SEO community responded with numerous reasons, ranging from it’s a negative ranking effect to they don’t service…

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are…