As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in…

Not to be pessimistic, but SEO can be an incredibly frustrating job. It didn’t take very long working in the industry for me to realize that SEO professionals were the…

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although…

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing…

Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO, I’ve seen thousands…

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then,…

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…

The travel industry has always been big on content and press since the modern era of travel began in the mid 19th century. Fast forward to the 21st century, and…

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on…

Python has been receiving a lot of attention within the SEO community recently. So, being the curious technical SEO that I am, I started looking into why and before I…

Mueller questions why SEOs do not publish addresses on their about page. The SEO community responded with numerous reasons, ranging from it’s a negative ranking effect to they don’t service…

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are…

This is a sponsored post written by ImageKit. The opinions expressed in this article are the sponsor’s own. Humans are adept at responding to visuals. Numerous studies have suggested that visual content…

A decade ago, UX and SEO teams were always fighting one another, because their objectives weren’t aligned. UX teams were really focusing on users – on providing them a great…

According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related…

Conductor, an SEO technology company owned by WeWork is said to be up for sale. This comes after WeWork’s aborted IPO filing. Reports say that WeWork is under pressure to…

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same…

Developing advanced SEO skills requires considerable training and practice over a period of years. And after that, even SEO experts get stumped and must stop and think about the best…

3. Unintentional Collateral Damage During Optimization Efforts A page has the potential to rank for multiple keywords. Finding the balance between the right content, the right target keywords, and the…

One of the core areas of SEO services for me over the last 10+ years has been forensic SEO. And hell, I drop that term all the time in various…

On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google)….

Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic…

Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put…

Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put…