The Rundown: Publishers scramble to control audience data
It seems like every time publishers start to claw their way back from any inventory blackouts caused…
Advertisements
Social media
Dealing with data in the event of a no-deal Brexit
While you can’t plan for uncertainty, you can prepare for it. The Advertising Association is encouraging the…
Tastemade expands 24-hour TV channel to the UK
Tastemade UK is prioritizing linear TV for distributing its shows by expanding its partnership with ad-supported streaming platform,…
The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign
The Wall Street Journal’s new ad campaign skewers the downsides of social media — everything from mindless…
TikTok releases SDK to help developers tap into the viral phenomenon
Viral hit app TikTok has released an SDK enabling third-party app developers to create and share to…
The Rundown: We’ve always hated advertising
Hating advertising is nothing new. No one wants their entertainment interrupted by a 30-second spot with someone…
How BuzzFeed and GroupM are building revenue channels despite new browser restrictions
Click Image for White Paper How BuzzFeed and GroupM are building revenue channels despite new browser restrictions…
Convincing pay-TV providers to distribute HBO Max isn’t going to be easy for WarnerMedia
For WarnerMedia to hit its subscriber projections for HBO Max, the AT&T-owned media company will need to…
‘Contracting is a scam’: Confessions of an editorial freelancer
As a counter to the wave of unionization that’s shaking the media industry right now, “permalancers,” or…
To reduce cookie reliance, Immediate Media tests new way to share data directly with advertisers
Magazine group Immediate Media is exploring new ways for advertisers to identify target audiences across its portfolio,…
Instagram launches Basic Display API and will deprecate its predecessor
Facebook has announced on its developer blog that Instagram is launching the full Basic Display API and…
Twitter kills API access of apps used to buy followers
Twitter is finally tackling its problem of people buying followers by cutting off API access of apps…
