New fronts will open in the media union wars in 2020
In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including…
In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including…
In recent years, marketers have been on a tear to take back control of their brands. Much…
Global media sensation TikTok will take center stage in 2020 as marketers and publishers pursue its estimated…
Enter the identity graph. By using it to recognize consumers and their associated profiles and attributes, you…
Business models across all industries are shifting. Talk to any executive about their challenges, the conversation will…
Pinterest has been sharpening up its proposition, improving its ad business and how buyers run campaigns in…
Facebook is changing the rules for influencers. Last week, buried at the very bottom of an Instagram…
The agency holiday card isn’t just a way to spread good cheer. Indeed, it’s far more serious…
The days between Christmas and New Year’s are typically considered a dead zone for TV advertising. People…
In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what…
By downloading this report you will find: Source link
Browser changes and privacy laws have threatened the existence of the third-party cookie this year. In February…
The immediate threat to ad agencies from consulting companies like Accenture Interactive and Deloitte Digital will prove…
With more buyers transacting via programmatic, brands and their agencies are examining their own programmatic supply paths….
The imperative of brand safe ad placement comes at a cost, including slower loading publisher webpages. The…
Fact-checking site Snopes is hoping to transition away from its dependence on advertising. So it is asking…
This November, Inquisitr CEO Dominick Miserandino noticed that TopBuzz News, the news aggregator app from ByteDance, the…
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats….
People move slowly as they age. So do media companies. While individual video creators and digital video…
Coca-Cola’s reinstatement of the CMO role isn’t so much validation of the position so much as it…
Video advertising is a constant source of opportunity for brands and agencies. But with technology and video…
Smart Adserver is acquiring demand-side platform LiquidM, a move that will give the France-based ad server and…
Eyeview, a 13-year-old video-focused ad tech company that raised $80 million in investment, is shutting down after…
The four-person entertainment group The Try Guys has grown from a video series owned by BuzzFeed to…
By Ben Geach, sr. director, global product strategy Imagine you have been given a suitcase with a…
On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019…
With the digital advertising ecosystem under attack on multiple fronts, from browser-tracking restrictions to tightening-privacy regulations, publishers are…
News publishers have reaped the early rewards from paywalls and are increasingly turning their focus on the…