New fronts will open in the media union wars in 2020
In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including…
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In 2020, marketers will find a middle ground between agencies and DIY
In recent years, marketers have been on a tear to take back control of their brands. Much…
For TikTok, big expectations await in 2020
Global media sensation TikTok will take center stage in 2020 as marketers and publishers pursue its estimated…
Marketer’s guide: How to manage an identity graph
Enter the identity graph. By using it to recognize consumers and their associated profiles and attributes, you…
Introducing the new issue of Digiday Magazine, focusing on the modern workplace
Business models across all industries are shifting. Talk to any executive about their challenges, the conversation will…
How Pinterest is pitching its ad business in the UK
Pinterest has been sharpening up its proposition, improving its ad business and how buyers run campaigns in…
Facebook will now ban influencers from advertising vaping and tobacco products
Facebook is changing the rules for influencers. Last week, buried at the very bottom of an Instagram…
The definitive oral history of the agency holiday card
The agency holiday card isn’t just a way to spread good cheer. Indeed, it’s far more serious…
‘The lowest-priced time of year’: Advertisers pounce on TV’s discounted holiday rates
The days between Christmas and New Year’s are typically considered a dead zone for TV advertising. People…
From streaming wars to the death of the cookie: Digiday’s top trends in media in 2020
In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what…
Research: How UK buyers are consolidating supply side partners
By downloading this report you will find: Source link
Google’s Chrome browser update won’t kill the cookie
Browser changes and privacy laws have threatened the existence of the third-party cookie this year. In February…
After encroaching on agency turf, consultancies are poised to take a step back in 2020
The immediate threat to ad agencies from consulting companies like Accenture Interactive and Deloitte Digital will prove…
Media buyers are cleaning up their programmatic supply sources
With more buyers transacting via programmatic, brands and their agencies are examining their own programmatic supply paths….
‘A silent assassin’: Brand safety tags slow publisher sites
The imperative of brand safe ad placement comes at a cost, including slower loading publisher webpages. The…
Finding advertising ‘antithetical’ to its mission, Snopes is banking on a membership model
Fact-checking site Snopes is hoping to transition away from its dependence on advertising. So it is asking…
With the Facebook traffic flood receded, publishers look to smaller traffic sources
This November, Inquisitr CEO Dominick Miserandino noticed that TopBuzz News, the news aggregator app from ByteDance, the…
Connected TV distribution talks heat up as platforms gain more power
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats….
In a bid for reinvention, MTV turns to YouTube
People move slowly as they age. So do media companies. While individual video creators and digital video…
‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
Coca-Cola’s reinstatement of the CMO role isn’t so much validation of the position so much as it…
Video: Analytics and measurement are keeping video advertisers up at night
Video advertising is a constant source of opportunity for brands and agencies. But with technology and video…
Smart Adserver acquires LiquidM
Smart Adserver is acquiring demand-side platform LiquidM, a move that will give the France-based ad server and…
Eyeview becomes the latest ad tech casualty
Eyeview, a 13-year-old video-focused ad tech company that raised $80 million in investment, is shutting down after…
No longer under BuzzFeed, the Try Guys are building an independent media business
The four-person entertainment group The Try Guys has grown from a video series owned by BuzzFeed to…
Facing billions in lost revenue, more advertisers are turning to fraud identification technology
By Ben Geach, sr. director, global product strategy Imagine you have been given a suitcase with a…
Axios media reporter Sara Fischer on what 2020 holds for local news, big tech and the streaming wars
On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019…
How Time Out is preparing for life after cookies
With the digital advertising ecosystem under attack on multiple fronts, from browser-tracking restrictions to tightening-privacy regulations, publishers are…
News publishers adopt ‘show don’t tell’ for marketing subscriptions
News publishers have reaped the early rewards from paywalls and are increasingly turning their focus on the…
